Claude, ChatGPT, Gemini, and Perplexity all search the web differently - and they don't all use Google. Here's what actually drives AI search visibility and what you can do about it.
Read moreTraffic dropped around the time of a Google core update? Before you start making changes, here's how to actually confirm whether the update hit your site - and what to look at in GSC and GA4.
Read moreGA4 and Google Search Console almost never show the same traffic numbers - and that's completely normal. Here's why they differ and when you should actually worry.
Read moreGA4 tells you traffic dropped, but not why. Learn how to diagnose traffic changes by cross-referencing Search Console, checking algorithm updates, and adding context that makes the data make sense.
Read more