# Property Context

Give the AI always-on background about each property: what the site is, what counts as a conversion, what to ignore. Included in every conversation and report.

Property Context is a short briefing about one property that the AI reads at the start of every conversation and report for that property. [Prompt presets](/docs/prompt-presets/) describe *how* the AI should think; Property Context tells it the facts about *this* site.

## What to Put In It

Keep it to the things that are true for this property and useful every time:

- What the site is and who it's for
- Your primary conversion goal (a demo request, a purchase, a newsletter signup)
- Traffic to exclude: staging domains, internal visits, known bot sources
- Key competitors and how they affect your numbers
- Seasonal patterns and recurring events

Keep it concise. This is the one-paragraph briefing every conversation should start with, not the manual.

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## Setting Property Context

1. Open the property and click **Property Settings** in the sidebar
2. Scroll to the **Property Context** card
3. Write or paste your context in the **Context** field. It's a Markdown editor with the same toolbar and preview as prompt presets, so headings, lists and links all work
4. Click **Save Changes**

The context is picked up by the next message in any conversation and the next report run, and editing it later takes effect the same way.

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## How the AI Uses It

- **Chat:** the context is appended to the system prompt of every conversation for the property, after the selected prompt preset (or the auto-generated prompt if your team has no presets). It's there before you type a word, with no lookup or tool call
- **Reports:** every [report run](/docs/reports/), manual or scheduled, gets the same context appended to its system prompt
- **AI traffic classification:** the opt-in beta that reclassifies GA4's Referral and Unassigned rows reads the start of your context to understand what the site is

Property Context is available on every plan.

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## Property Context vs the Knowledge Base

The [Knowledge Base](/docs/knowledge-base/) also stores business context, but the AI uses the two differently:

| | Property Context | Knowledge Base |
|---|---|---|
| **How it's used** | Always included, in every chat and report | Searched on demand when a question calls for it |
| **Best for** | Short, always-relevant facts | Detailed, topic-specific notes |
| **Size** | Keep it concise | Can grow large |

Most properties use both: a tight context block for the essentials, and knowledge base entries for the detail. [AI memory](/docs/ai-memory/) is different again: facts the AI saves itself during conversations.

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## Example

```
Yacht charter brokerage based in Monaco, serving English- and French-speaking clients.
Primary conversion: the charter enquiry form (GA4 event charter_enquiry).
Ignore traffic from staging.example.com and from the office network (tagged "internal" in GA4).
Main competitors: Example Charters, Sample Yachting.
High season is June to September; the December spike comes from the boat show.
```

## Next Steps

- [Create prompt presets](/docs/prompt-presets/) for the persona the AI should adopt
- [Build a knowledge base](/docs/knowledge-base/) for the longer detail
- [Learn how the AI chat works](/docs/using-ai-chat/)